Sales Analytics Dashboard

Power BI · DAX · SQL Server · Excel — 6,000 order lines, FY2023–FY2025

Star schema · Import mode · daily refresh
Slicers

Total Sales

$7.24M

17.3%vs last year

Total Profit

$1.91M

26.4% margin

Orders

6,000

30,242 units

Avg Order Value

$1,207

net of discount

Top Region

West

$1.73M revenue

Monthly revenue vs last year and target

DAX: [Total Sales], [Sales LY], [Sales Target] = [Sales LY] × 1.12

Revenue by category

Share of selected total

Revenue by region

Bar length = sales, label = margin

Top products

Ranked by revenue with margin contribution

ProductSalesProfitMarginOrders
Laptop Pro 14
$806.4K$217.4K27.0%304
4K Monitor
$775.3K$200.5K25.9%300
Smartphone X
$775.0K$206.0K26.6%318
Wireless Headset
$691.6K$186.9K27.0%272
Ergo Chair
$594.5K$99.5K16.7%309
Bookshelf
$583.1K$93.2K16.0%297
Conference Table
$582.0K$97.8K16.8%305
Standing Desk
$543.2K$90.9K16.7%296
Project deliverables: Excel data model, SQL star schema + ETL + views, DAX measure library, build guide and data dictionary.
Built by Vijaykumar S